Case Studies

Breaking into the U.S. Market

A European company developed a hardware encryption device that offered enhanced data security with greater flexibility, speed and at a lower cost than conventional encryption software solutions. While the firm’s technology was being utilized in their home country by government and private industry, they were having difficulty breaking into the U.S. market. The Alchemy team found a suitable U.S. partner, connected them with a naval research command, and obtained Congressional appropriations worth several million dollars to fund the project.

Opening New Markets

A U.S. manufacturer of pharmaceutical-grade nutritional supplements had established a reputation for top quality products and annual revenues of nearly $400 million, but potential opportunities in the federal market had gone completely untapped. Our team identified 3 separate research centers within the Army, Navy and DoD who engaged in ongoing testing of nutritional supplements for use by U.S. military service members. This opportunity holds the promise of opening up a large new market as well as gaining an important endorsement to bolster the company’s commercial sales.

From Prototype to Pilot

A small company from the Northeastern United States developed a prototype for an inexpensive, portable, self-installed motion detector and alarm system, which has the potential of being a disruptive technology capable of changing the shape and size of the security market. However, the company was having trouble getting traction for its new technology. The Alchemy team developed a strategic roadmap focused on landing a U.S. government pilot program that would validate the technology and give the company more credibility with commercial customers and funders. Then, we identified 12 likely customers for the pilot within DoD, DoE, DHS and GSA, that we would approach leveraging existing relationships with key decision makers in these organizations.